Reclaim our legacy of legends
And revolutionise the icons of today

Built on the foundations of its iconic heritage, Slazenger: The New Generation pays tribute to the icons of today. The rebels. The do-gooders. The social warriors. The iconic individuals that are impacting the world we live and play in, far outside the field, the court or the arena where they shine. With their attitude, drip and social consciousness, they blow a much-needed breath of fresh air through the industry and society as a whole.



To capture their iconic and rebellious essence, Slazenger: The New Generation works overtime to create accessible, fashionable and sustainable products, which are perfectly suited for everyday use.